After One Year with Apartment Life, Arizona Property Improves Overall Performance
Lunaire at Estrella – A 29th Street Capital Community
Featuring Apartment Life Coordinators Weston Smith & Renee Mussler
Lunaire at Estrella is a luxury apartment community in Phoenix, Arizona, managed by Haven Residential.
"29th Street Capital partnered with Apartment Life in Phoenix. Due to the results of the partnership, we made the decision to add Apartment Life to an additional property and look forward to many more properties in the near future."
- Dusty Eddy, SVP Acquisitions
In just 12 months, Lunaire at Estrella noticed a measurable impact:
Online reputation scores increased from an average of 3.9 to 4.3 (primarily on Google, but increases were seen on other review platforms as well.)
Year-over-year, the negative reasons for leaving went from 45% to 25% – almost in half!
Resident retention rate increased by 1.25 additional residents retained per month.
The average occupancy market rate for a similar property is -1%. Lunaire is +1%, representing a 2-point swing.
Lunaire at Estrella now boasts an ORA score of 85/100, 22 points higher than the national average.
