When it comes to your company's online reputation, active management is key. But how do you get glowing reviews online? According to Jamie Gorski, Senior VP of Corporate Marketing for the Bozzuto Group, 62 percent of residents would post a review if they were asked, but fewer than 9 percent of residents had been asked. 

Apartment Life is perfectly positioned to invite residents to share about their experience, because our coordinators have organic touch points through events and activities. It's friends asking friends face-to-face.

"Over the course of three weeks, the team at Post Addison Circle was able to make a strong online presence in the form of 25 positive reviews on platforms like Yelp, Google, and ApartmentRatings.com. Additionally, we saw the rating on ApartmentRatings.com rise from 75 percent approval to 80 percent – way over the Addison-area average of 70 percent."  
Post Addison Circle, MAA

A team spent just one day encouraging residents of Avana at Wescott Plantation (Greystar) in Charleston, SC to post an online review, and their rating increased from 81 to 85 percent! 

"The partnership between Apartment Life and our community staff at Element Deer Valley generated 64 positive online reviews (60 positive, 3 neutral, and 1 negative) in just 5 days. What an outstanding accomplishment!"
Senior Community Manager at Element at Deer Valley, Greystar

“Apartment Life is able to connect with a resident, engage with them, get feedback that’s positive, then encourage them to share that feedback on social media platforms.”
David Moore, Knightvest President

Welcome/Renewal Visits
As our coordinators assess a resident’s move-in and overall living experience through welcome and renewal visits, they are able to encourage the resident to provide an authentic review of their good-to-great experience. If the experience is scored a 4 or 5, Apartment Life will encourage the resident to share their experience online by providing the resident with a review card.** Following the visit, the Apartment Life Coordinator will enter the score into Apartment Life’s reporting system, and an automatically generated email will be sent to the resident, reinforcing the visit and encouraging them to share their positive experience online. The link to the site(s) will be provided in the email for the resident to click on with ease. 

Connect
While hosting events, our coordinators will encourage residents to post an online review of both the events and their overall experience in the community. We will ensure that review cards** and a framed flyer will be displayed at each event.

Care
Apartment Life Coordinators will actively listen for raving fans and encourage them to share their experience online. This happens in a very organic, relational way as the team lives in the community (e.g. at the mailbox, at the pool, at the fitness center, etc.).

**The use of a review card is suggested to experience the best online reputation results. If your company does not provide online review cards, Apartment Life can provide 500 personalized cards for $40 + the cost of shipping.