Online Reputation
65% of prospects choose to visit a property based on their online reputation scores (J Turner Research).
On average, communities with Apartment Life have an ORA score 10 points higher than the market norm. We can help you attract more residents through your online reviews.
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In a case study conducted with Apartment Life and Modern Message over a nine-month period during 2021-2022, we found that when compared to properties without Apartment Life, those with Apartment Life saw:
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- 40% more reviews posted on the Community Rewards platform
- An average of 9% higher renewals
- 53% more events
- 247% more online RSVPs to events
- 47% more photo uploads
- 35% more Instagram follows
“Over the past month, through a focused partnership with Apartment Life, we’ve seen a strong lift in online reviews—81 positive reviews across our Knightvest communities in just a few weeks. That kind of result doesn’t happen by chance. While we’ve always valued how Apartment Life Coordinators build community onsite, we recently aligned more intentionally around one of our key KPIs: increasing online reviews. By linking the positive resident experiences they’re already creating to our digital reputation, they helped elevate our efforts in a meaningful way. At the core, we want residents to feel known and appreciated—and to be inspired to share their experience. This partnership continues to show what’s possible when community engagement and online strategy work together to drive real impact in both leasing and retention.”
-Tara Griffin, Knightvest Residential; Director of Apartment Life
Case Study: Greystar, Avenue 5, Lincoln Property Company
In March 2023, we conducted an analysis of our 88 Greystar programs, 11 Avenue5 Residential programs, and 30 Lincoln Property Company programs. Their communities with Apartment Life outperformed the national average ORA score average by 8-11 points.
Don't take our word for it. Listen to our clients!
"Over the course of three weeks, the team at Post Addison Circle was able to make a strong online presence in the form of 25 positive reviews on platforms like Yelp, Google, and ApartmentRatings.com. Additionally, we saw the rating on ApartmentRatings.com rise from 75 percent approval to 80 percent – way over the Addison-area average of 70 percent."
-Post Addison Circle, MAA
A team spent just one day encouraging residents of Avana at Wescott Plantation (Greystar) in Charleston, SC to post an online review, and their rating increased from 81 to 85 percent!
"The partnership between Apartment Life and our community staff at Element Deer Valley generated 64 online reviews (60 positive, 3 neutral, and 1 negative) in just five days. What an outstanding accomplishment!"
-Senior Community Manager at Element at Deer Valley (Greystar)
Check out our blog post, "Why Residents Love Apartment Life: Reviews from Real People."
Actual online reviews on our programs
How It Works
Welcome / Renewal Reach-Outs: As our coordinators assess a resident’s move-in and overall living experience through welcome and renewal reach-outs, they are able to encourage the resident to provide an authentic review of their good-to-great experience.
Connect: While hosting events, our coordinators will encourage residents to post an online review of both the events and their overall experience in the community.
Care: Apartment Life Coordinators will actively listen for raving fans and encourage them to share their experiences online. This happens in a very organic, relational way as the team lives in the community (e.g. at the mailbox, at the pool, at the fitness center, etc.).